When Chatroulette first exploded, every brand wanted to find a way to be on it. We knew we had to be first.

Fortunately, our conveniently inanimate spokesperson could stay online for 24 hours a day, couldn't say anything stupid and wouldn't be bothered by a couple rogue penises.

Armed with a webcam and a sharpie, the Roaming Gnome went on Chatroulette and reminded people to get off their computers and out to see the world.