How do you make Steelers fans lose their minds on Twitter? You take an old ceiling fan and a wooden hand holding their beloved Terrible Towel and you connect them so every #steelersnation hashtag gives it a spin. Oh and you do it six days before Super Bowl XLV.

Everyone got in on the towel twirling action (ed. note: In what other industry would I get to write that phrase in my resume? I love this business), from CNN to Deadspin to the head coach of the Steelers himself.